The Super Bowl and the World Cup Names
I know companies protect their trademarks and copyrights to build and develop their brands to make them more marketable and increase their value to advertisers. But… I don’t understand why the NFL says that people, radio stations, TV stations, etc. CANNOT say “Watch the Super Bowl” – instead, you have to say “Watch ‘The Big Game’.” I recently found out the same is true for FIFA’s “World Cup”. You can’t actually say “World Cup” when referring to their event. Doesn’t it just cause confusion among fans and followers? …