Category: Technology

Freeway overpass advertising

Automotive / Business / Marketing

Many years ago, I was driving on the freeway and suddenly pictured a simple way for States to make money – without raising taxes! Selling ad space on overpasses. In today’s economic climate, governments need to stop taxing and start cutting – but if they MUST make more money, I don’t see any good reason why they can’t use some of the space that we all pay for as taxpayers, to help reduce the tax burden. There’s a huge number of “blank” freeway overpasses that are perfect canvases …

Interactive Movies…

History / Marketing / Phones / Software / Technology

In the 1950s there were 3D movies, Smell-O-Vision theaters and CinemaScope. The fad of 3D movies has come back around in the past few years, but I suspect it will go away again. So, what’s a new fad that has yet to come around? How about interactive movies? That is, mobile-enabled films… Movie theaters are using ultra-high-end digital projectors more and more these days. Those projectors are connected to hard drives. Those hard drives are connected to the internet. That means it would be pretty easy to deliver …

Mobile phone apps and security

Business / Distribution / Email / Microsoft / Phones / Software / Technology

People love their smartphones these days… and with good reason. They can be amazing tools for business and fun distractions from the mundane parts of life – like standing in line at the post office or waiting to be picked up from the airport. There’s a problem though. Those fun and handy apps can be setting you up for embarrassment, failure or good ol’ fashioned identity theft. If you saw the movie “Live Free or Die Hard”, you’ll recall the premise that one bad guy who sold software …

Social marketing and the small business…

Blogging / Business / Customer Service / Distribution / Email / Marketing / Technology / Websites

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

A Password Safe for All

Databases / Software / Technology

Everything now has a password. I may have started when the first answering machines came out that let you call home and get your messages remotely. You would call your number and when the message came on you could hit a key which would prompt you for your passcode then listen to the messages people left for you. Since then passwords have gone crazy. Every website needs not just a password, but also a username. Some people have tricks to remember what their login info is, but most …

GPS lessons

Automotive / Hardware / Phones / Technology

GPS devices are more popular than ever – whether it’s the GPS driven map in your mobile phone or the one built in to your dashboard or the one suction-cupped to your windshield. The good thing about GPS units is that it makes it quick and easy to get just about anywhere. The bad thing is we’re becoming more and more dependent on them and in a short time, most people won’t know how to read a map or give good directions. In any case, GPS units are …

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